New types of competitors are ahead but now those in this category will catch up. Management is focused and understand the digital drivers. The transformation has started and everyone is running… fast. This category is focused on speeding up the time to market and flexibility. They are writing the first cloud roadmap and if not, they are updating their existing one. The IT department is in the middle of shifting their focus from infrastructure to the development of digital services. Here there are concerns about security and mixing the cloud with existing structures and ways of working. There is a lack of the right competence but they are afraid of bringing in vendors. The private cloud is dominating but public is starting to grow.