Here companies feel they are lagging behind the competition in their sectors and need to do something differently to keep up or die. They feel a need for digital transformation and innovation but need to reduce spending and control costs at the same time. The cloud can give them the flexibility they need. Management is not totally on board but feel the urgency. IT is focused on infrastructure, not development of new services. Their concerns are about mixing the cloud with existing structures and ways of working. 20% of the respondents do not use the cloud and physical servers still dominate, but they are about to write a cloud roadmap/strategy.